Development of Web Platform for Enhancing Thai Art and Cultural Businesses in One System

Authors

  • Jatuporn silapornchai ,3Business Administration Information Systems, Faculty of Business Administration, Rajamangala University of Technology Lanna *Master of Business Administration, Faculty of Business Administration, Rajamangala University of Technology Lanna Tourism and Hospitality Industry, Faculty of Liberal Arts, Chiang Mai Campus, National Sports University
  • Paipan Thanalerdsopit ,3Business Administration Information Systems, Faculty of Business Administration, Rajamangala University of Technology Lanna *Master of Business Administration, Faculty of Business Administration, Rajamangala University of Technology Lanna Tourism and Hospitality Industry, Faculty of Liberal Arts, Chiang Mai Campus, National Sports University
  • Satjatham Suphachan ,3Business Administration Information Systems, Faculty of Business Administration, Rajamangala University of Technology Lanna *Master of Business Administration, Faculty of Business Administration, Rajamangala University of Technology Lanna Tourism and Hospitality Industry, Faculty of Liberal Arts, Chiang Mai Campus, National Sports University
  • Tawanluck Srijundee ,3Business Administration Information Systems, Faculty of Business Administration, Rajamangala University of Technology Lanna *Master of Business Administration, Faculty of Business Administration, Rajamangala University of Technology Lanna Tourism and Hospitality Industry, Faculty of Liberal Arts, Chiang Mai Campus, National Sports University

Keywords:

Digital Technology, Art Business, Digital Management, Web Application

Abstract

This study presents the development of a web application integrated with virtual reality (VR) technology to enhance the potential of Thai art and cultural businesses, with a specific focus on the Suan Mai Thai Ban Por Liang Muen community in Lamphun Province. The system consists of three core functions: a virtual gallery, an online shop, and an activity booking system. The application was developed following the Software Development Life Cycle (SDLC) methodology, incorporating field-based data and evaluated using a mixed-methods approach. The technical testing results demonstrated that the system performed accurately and efficiently in all core functionalities, passing all defined test criteria. Meanwhile, the user experience was assessed using a questionnaire based on four dimensions—usability, aesthetics, engagement, and accessibility with feedback from 50 users. The findings indicated a high level of user satisfaction. The results highlight the role of immersive technologies in promoting engagement with cultural heritage and the transformative potential of digital systems in driving sustainable local creative economies.

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Published

2025-08-30

Issue

Vol. 11 No. 2 (2025): Maejo Information Technology and Innovation Journal, Volume 11, Number 2, May – August 2025

Section

Research Articles

License

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How to Cite

1.
Development of Web Platform for Enhancing Thai Art and Cultural Businesses in One System. MITIJ [Internet]. 2025 Aug. 30 [cited 2026 Aug. 21];11(2):327-43. Available from: https://ojs.mju.ac.th/ojs-system/article/view/429