Customer Relationship Management food story In Higher Education Institute: Case study Thai Halal Food Shop, Faculty of home Economic Technology, Rajamangala university of Technology Krungthep

Authors

  • Artaphon Chansamut Dean office Faculty of home Economic Technology Rajamangala university of Technology Krungthep

Keywords:

Customer Relationship Management food story, Higher Education

Abstract

Customer Relationship Management Thai halal food story In Higher Education Institute Case study Thai Halal Food Shop, Faculty of home Economic Technology, Rajamangala university of Technology Krungthep. Customer Relationship Management food story was used as to help organization management since it provides promoting advantages of future competition. The development of system based on Thai halal Food shop life cycle principles, The processes consisted of 1) Food Safety 2) Taste Quality 3) Sales Channel 4) Determination, price Cost Structure 5) Food Logistics 6) Serve Minded 7) Branding and The relationship building with Customer with a 360 degree Such as, The Customer information system, Enterprise Resource Planning, Solution and Use program technology, and Multi Channel Approach. Customer Relationship Management Thai halal food story will to solution and determine. This truly was the educational institute add value as The production satisfactory for the customers and relations creating long-term loyalty. These will promise Thai halal food story to achieve the goal. Customer Relationship Management Thai halal food story deigned will be applicable for halal food story management.

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Published

2021-12-14

How to Cite

1.
Customer Relationship Management food story In Higher Education Institute: Case study Thai Halal Food Shop, Faculty of home Economic Technology, Rajamangala university of Technology Krungthep. MITIJ [Internet]. 2021 Dec. 14 [cited 2026 Sep. 1];3(1):77-88. Available from: https://ojs.mju.ac.th/ojs-system/article/view/581

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