Customer Relationship Management In Higher Education Institute

Authors

  • Artaphon Chansamut Dean office Faculty of home Economic Technology Rajamangala university of Technology Krungthep

Keywords:

Customer Relationship Management, Higher Education Institute

Abstract

Customer Relationship Management in Higher Education institute aims to present education management through Customer Relationship Management applying for better effective education management. The education management needs to be appropriate to changes of globalized economy and society. In the future ,The higher education system ues Customer Relationship Management broadly across the entire student life cycle. The consists of 14 phases : 1) recruitment 2)admission 3) transfer equivalency determination 4) enrollment 5) course Registration6) academic advising 7) student financial8) examination and grading9) academic progression10) re-registration 11) change of program12) on the job training13) graduation14) alumni relations) Customer Relationship Management will to transaction and pedagogical application Such as, the student information system, Enterprise Resource Planning, Solution and Learning Management System, other institutional application and Multi Channel Approach Customer Relationship Management in higher education . Customer Relationship Management will to solution and determine . This truly was the educational institute add value as the production satisfactory for the customers and relationscreating long-term loyalty. These will promise the educational institution to achieve the goal . Customer Relationship Management deigned will be applicable for the education management.

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Published

2021-12-14

How to Cite

1.
Customer Relationship Management In Higher Education Institute. MITIJ [Internet]. 2021 Dec. 14 [cited 2026 Aug. 23];2(2):12-23. Available from: https://ojs.mju.ac.th/ojs-system/article/view/584

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