The Application of Information Technology to Enhance the Distribution Channels of Hand- Woven Fabric of Ban Dong I Doi, Pad Sub-District, Kham Ta Kla District, Sakon Nakhon Province

Abstract

The objectives of this study were 1) to study the situation and the need for information technology and 2) to develop a model and transit a usage of information technology to increase distribution channels for hand-woven fabric entrepreneurs, Ban Dong I Doi, Sakon Nakhon Province. The sample was 50 members by using purposive sampling. The focus group and the questionnaire were used to collect data. The data analysis techniques were frequency, percentage, mean, and standard deviation. The results were as follows: 1) The distribution channel of hand-woven fabric, at present, was set up a booth that organized by government agencies. The overall of knowledge of technology usage for business was at the lowest level. The demand for technology to be used in business as a whole was at the highest level. 2) The application of information technology to increase distribution channels for Ban Dong E Doi handwoven was Facebook Page. However, the members should learn more about the usage of function on it to make the efficiency distribution channel.