The Development of digital video media on tourism through virtual learning reality technology to enhance the image of a field trip to cultural tourism sites in Phra Nakhon Si Ayutthaya Province

Abstract

The objectives of this quasi-experimental research are: (1) to develop digital video tourism media through virtual learning technology to promote the appropriate and effective image of cultural tourism in Phra Nakhon Si Ayutthaya, Thailand Province according. (2) to study the image of the learner towards the cultural tourism: (3) to study the learning achievement and pre-study of the learners with digital video tourism media via virtual learning technology. (4) to study the satisfaction of learners towards digital video tourism media via virtual learning technology with the development of digital video tourism media through virtual learning technology in 360-degree virtual tour (Virtual Tour) which is an alternative way to develop digital video media to be consistent with technology and current situation in order to promote knowledge and attitude for students to become more interested in learning. The target group for this research will be selected by a cluster sampling of 30 learners. The tools used in the research are: (1) an activity plan of digital video learning: (2) a digital video tourism media: (3) pre-test and post-test: (4) an achievement test: (5) a visual assessment of cultural tourism site trips: and (6) a student satisfaction questionnaire. The data is analyzed by using statistics such as percentage, mean and standard deviation. The results of the research are summarized as follows: (1) digital video media overall quality score is at a very good level ????̅ 4.67 and the media efficiency is 81.77/84.00: (2) learners who studied with digital video media have higher academic achievement score than pre-study test at .05 statistical level: (3) the effectiveness index is 0.70 which shown that the learners increased more knowledge: (4) the student’s satisfaction with the digital video media is high, the total mean ????̅ 4.67 and has 0.54 with a standard deviation (S.D.) 0.54